WOW Vegas Rebranding with Paris Hilton on the Helm

WOW Vegas has just undergone a massive rebranding with the stunning Hilton Hotels heiress, Paris Hilton, as its brand ambassador.

the author

Bogdan Lunkan

date post

Feb 21, 2024


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This major social casino needs little introduction to players across the US, as it is one of the few fully-legal online casinos that are available in 46 states.

With the WOW Vegas Paris Hilton collab comes a hot welcome bonus for new signups. From our own experience with the subject (not Paris Hilton, the casino), the current bonus gives players a huge amount of coins and more value at that.

Overall, signing up at WOW Vegas today brings free coins and a 66% saving when you make your first purchase. With your account you can access more than 700 slots and casino games that make redemptions to cash possible.

New WOW Vegas Bonus, Courtesy of Paris Hilton

Now let’s get into WOW Vegas’ new bonus. A glitzy new video ad promotes the bonus package in clean-cut terms. Players receive 5000 coins for free on signup, followed by a $20 savings on the first coin purchase.

In total, the welcome bonus is a complete package consisting of 1.5 Million WOW Coins and  34.5 Sweeps Coins.

The welcome bonus can be applied to any game from the casino’s vast catalog, which includes high-potential games and jackpots. There are no limitations to claiming subsequent bonuses, as well as the daily signup bonus consisting of free 5000 WOW Coins and between 0.5 and 1 Sweeps Coins.

Plainly speaking, anyone can bring home a cash prize that’s worth bragging about, even with free Sweeps Coins. This is thanks to WOW Vegas’ low wagering (turnover) requirement of only 1x in respect to the bonus coins.

Considering the fact that Paris Hilton is A-list celeb speaks volumes about the WOW Vegas’ gravitas. Social casinos weren’t taken too seriously by their real-money casino competitors until they started realizing that players are genuinely interested.

With Paris Hilton as its brand ambassador, our wild guess is that WOW Vegas can only grow, both in terms of popularity and quality. So far in our careers as social casino players, we witnessed the gear-shift into high-quality game providers and games with huge jackpots.

Better Design, More Games

So, what’s new at WOW Vegas after Paris got onboard? Our savvy experts found a revamped website with improved user experience. Although we didn’t notice any glitches on the previous website, there is a felt improvement on the new one nevertheless.

Players can select from 700 games spread across the following categories:

  • New Games
  • Popular
  • Jackpots
  • Megaways
  • Classic Slots
  • All Games

There is always the option to search for a title or simply check out the home screen to get an idea about which games are popular and hot (say, Sugar Rush or Take the Bank). These are usually found in the top four rows.

Provider-wise, WOW Vegas works with some of the best in the industry – companies like Betsoft, Pragmatic Play and Habanero, among others. Even the snobbiest casino players out there can expect dynamic gameplay, multiple and intersecting bonuses and reel modifiers and prizes that can be redeemed as cash.

Although you won’t find a mobile app associated with WOW Vegas, their entire website and the gaming experience it provides are optimized for iOS and Android mobile devices. You can just launch any game in your best browser and enjoy true to life slots and casino games.

What Else to Expect?

We surely expect to see more of Paris Hilton at Wow Entertainment Limited company events and on its social media, alongside new bonuses and promos.

On the other hand, it’s fair to say that the “Paris Hilton effect” will cause waves in the sweepstakes casinos landscape, prompting other brands to up their ante with more attractive bonuses – to which WOW Vegas might respond.

Overall, this kind of popularity benefits the players as we will get better bonuses and more games from hot and licensed game providers

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the author

Old school sweepstakes casino player who has been redeeming sweeps coins since Chumba Casino launched back in 2012. Bogdan keeps up to date with the latest game releases, and when he isn’t pumping out exciting guides for, he is tinkering with a strategy. Don’t get him started about the power of the Paroli betting system.

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